Samsung Plans Big for 2025: Focus on Bigger TVs, AI Tech, and Double-Digit Growth
Samsung’s Strong Performance in 2024
New Delhi, May 7 – Popular electronics brand Samsung is aiming for strong growth in India’s TV market this year. After crossing ₹10,000 crore in TV sales in 2024, the company is now targeting double-digit growth in 2025, even though the overall TV market had a slow year.
Samsung Plans Big for 2025
Bigger Screens, More AI
Speaking about the plans, Viplesh Dang, Senior Director and Head of Samsung’s Visual Display Business in India, said the company is focusing on premium and large-screen TVs, especially those 55 inches and above. What’s interesting is that people from not just big cities but also tier-2 and tier-3 towns are now choosing bigger TVs for a better viewing experience.
Samsung launched its 2025 TV lineup on Wednesday, which includes Neo QLED 8K and 4K, OLED TVs, and The Frame series. Prices start from ₹49,490 and go up to ₹11 lakh for their top-end models.
Smarter TVs with AI Features
These new TVs come with smart features powered by AI (Artificial Intelligence). Samsung introduced something called Vision AI, which automatically adjusts picture and sound based on the content and your room’s lighting. There’s also a gesture control feature that works with a Galaxy Watch, so you can control your TV using hand movements — no remote needed!
“We’re not just increasing screen sizes. We’re also bringing top-level technology to more people. AI is no longer just for premium users — we’re making it accessible,” Dang said.
What Helped Samsung Grow in a Slow Market
Even though 2024 was a tough year for the TV industry, Samsung still managed to grow. According to Counterpoint Research, overall TV shipments in India dropped by over 10%, mainly because of weak demand and fewer people replacing old TVs. But at the same time, the demand for 55-inch and bigger TVs grew by 12% year-on-year, showing a clear shift toward premium products.
Samsung managed to grow its TV sales by 9%, even when many other brands — especially some Chinese and mid-range ones — saw a drop. Experts say this is mainly because Samsung focused more on high-end models and also worked hard on expanding its reach through offline stores.
What to Expect for the Rest of 2025
Looking ahead, the market might stay a bit slow for the next few months, but there’s hope it will bounce back during the festive season when people usually shop for electronics. According to Counterpoint, more people are likely to upgrade to premium TVs in the ₹40,000–70,000 range. This price range is becoming the new sweet spot for most brands.
Samsung’s strategy is clear — make bigger, smarter TVs that fit modern homes and changing consumer habits. With the kind of response they’re getting, 2025 could turn out to be a good year for them, even if the overall market grows slowly.
